Photos by Karen Ostlund
Jack Daniel's AMPLIFY YOUR LIFE music series teamed up with Spanish-American singer/songwriter ANGÉLICA RAHE, last week, August 23rd at Los Angeles Mack Sennett studios. She recorded a new song with Mexico's Victoria La Mala, the Dominican Republic's Sharlene Taule and NY singer/songwriter Queen Sessi.
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| Angelica Rahe at Mack Sennett Studios, August 23rd |
Media and industry were invited to Mack Sennett Studios in LA's Silver Lake area for an intimate live performance that showcased Angélica Rahe's original material - including the song recorded earlier that day. Sharlene Taule, Victoria La Mala and Queen Sessi accompanied her on stage for the song. This female artistic collaboration--typically unusual for the Latin music community, especially when the artists' origins are from different counties--was captured for the AMPLIFY YOUR LIFE music series.
AMPLIFY YOUR LIFE launched earlier this year with as they teamed with Billboard.com to unveil a behind-the-scenes video for electronic music duo THE KNOCKS, directed by Chris Laughter.
The piece,also produced by 1215 creative and captured at Los Angeles' El Rey Theater, can be seen here. The second installment of the series spotlighted Nashville's THE WILD FEATHERS (you can watch here).
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| Angelica Rahe with Sharlene Taule, Victoria La Mala and Queen Sessi |
The piece,also produced by 1215 creative and captured at Los Angeles' El Rey Theater, can be seen here. The second installment of the series spotlighted Nashville's THE WILD FEATHERS (you can watch here).
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| Angelica Rahe with Sharlene Taule, Victoria La Mala and Queen Sessi |
About Jack Daniel's "Amplify Your Life":
Jack Daniel's has teamed up with 1215 Creative and Mack Sennett Studios for the "Amplify Your Life" campaign--a seven month long campaign centered around giving up-and-coming artists sponsored production and creative resources to create content that supports a new album, tour, or campaign--allowing musicians and performing artists to continue to do what they do best.
Barreled and bottled at 100 proof, the 150th Anniversary edition offers complex tasting notes of butterscotch and toffee upon first taste followed by a full, smooth and lingering finish with warm flavors of toasted oak. http://amplifyyourlife.jackdaniels.com
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| Guests enjoyed Jack Daniel's Fire with apple juice, Jack Honey with Ginger and regular Jack and Coke |
In celebration of its 150th anniversary, the Jack Daniel Distillery will release a limited-edition, Tennessee whiskey to commemorate the historic occasion. Jack Daniels was registered with the federal government in 1866.
The 150th anniversary whiskey will be available beginning of September with a suggested retail price of $99.99 for a 1L bottle.
The Distillery was founded in 1866 by young entrepreneur, Jasper Newton ‘Jack’ Daniel, whose name remains on every bottle still produced at the original distillery in Lynchburg, Tenn.
Master Distiller Jeff Arnett created a distinctive taste profile for this commemorative whiskey that combines the Distillery’s whiskey-making tradition with the artistry of modern-day craftsmanship.
“For this 150th anniversary whiskey, our coopers ‘slow-toasted’ the barrels to bring out the rich flavors and aromas of the wood, creating a contemporary expression of an 1866 barrel char,” explains Arnett. “We wanted to offer a unique whiskey that we think collectors and consumers alike will enjoy for their own celebrations and is as special as the anniversary that it celebrates.”
True to the process established by its founder, the grain bill for the anniversary whiskey is the same as the iconic Jack Daniel’s Old No. 7, consisting of 80 percent corn, 12 percent barley and 8 percent rye. Each drop was then mellowed through ten feet of sugar maple charcoal, before going into specially-crafted new American oak barrels, adhering to the guidelines required of a Tennessee whiskey.
Once filled, the barrels were placed in the “angel’s roost” of one of the oldest barrelhouses at the Distillery where whiskey has matured for generations at an elevation and with the exposure to sunlight that creates the perfect climate for the greatest interaction between the whiskey and barrel.
