LA Artshow’s Summer Edition kicks off July 29 to Aug.1 2021 with the latest
technology in AR, VR, and NFT trends in the art world.
By Karen Ostlund
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| Vellum LA:Sea Change by Blake Kathryn |
This year, LA Artshow's new director Kassandra Voyagis will take you to a closer look at some of the latest technology in AR, VR, and NFT trends in the art world, while still offering a conventional lens for art around the globe.
NFT (CryptoArt) will debut the LA Art Show, and be presented by Vellum LA, which is the first physical gallery for NFT-backed digital art in Los Angeles, ahead of their opening in
September 2021 at 7673 Melrose in West Hollywood.
Vellum LA was created with the goal of meaningfully situating the digital and crypto art
communities within the context of art history.
The gallery presents curated shows designed to be relevant to
patrons on either end of the digital-analog spectrum, and anywhere in between.
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| Vellum LA: Sam Clover (PLANTTDADDII) |
Vellum LA’s exhibit "Sea Change” is a physical NFT exhibition in partnership with SuperRare,
the show’s official marketplace partner.
"Sea Change" will feature the works of 11 new media artists as
Claudia Hart, Auriea Harvey, Krista Kim, Marjan Moghaddam, Itzel Yard (Ix Shells), Blake Kathryn,
Nicole Ruggiero, Sam Clover (PLANTTDADDII), Sabrina Ratté and more. Curated by Nxt Museum curator Jesse Damiani and Vellum LA curator Sinziana Velicescu,
Summer Edition of LA Artshow 2021 will also feature the return of DIVERSEartLA,
curated by Marisa Caichiolo. This part of the show will focus on the presence, contributions, research, and documentation of women and non binary artists at the forefront of work at the intersection of art, science, and technology, represented by guest museums
and institutions.
"DIVERSEartLA will be an examination and a compilation of material, as well as an exhibition featuring the work of women and nonbinary artists who have played a central role in the development of new media practices within art institutions and through history,” said Caichiolo.
DIVERSEartLA has the feel of exploring a museum, a museum that highlights and elevates
female and non-binary artists, examining science and technology through this lens. Continuing the theme of juxtaposing old and new, this fan-favorite section will expand upon previous years into new, more interactive and technological ground.
A number of organizations will showcase new programming
including the San Marcos Museum of Art (MASM) from Lima, Perú, which will bring a new media
project by Peruvian artist Angie Bonino.
"THE SYMPHONY OF NOW,” consists of a video installation,
and interactive sound installation focusing on the Andean techno de-colonial shamanism.
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| "Museum La Neomudejar" from Madrid is bringing _DATA | ergo sum |
RELOADED by artist Ana Marcos, is an interactive art installation that
visualizes the capability of viewing machines using artificial
intelligence to extract data by a simple observation of visitors. |
Art Museum of the Americas (AMA) has joined with a special project curated by Fabian Goncálves,
that will feature a compilation of material and an exhibition, that examines women and non-binary artists.
The UCLA Chicano Studies Research Center is bringing a special project curated
by Chon Noriega titled "Immersive Distancing" by LA-based artists Carmen Argote and Zeynep Abes,
which will examine recent media art produced during the COVID-19 pandemic.
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| Now~Art~LA and Building Bridges Art Exchange have joined forces as local non-profit organizations to exhibit the work Agua by Luciana Abait, a video projection created as part of LUMINEX Project by Now~Art~LA. This work is inspired by the flood-myth motif that occurs in many cultures, in which water acts a healing and rebirth tool, often referencing ideas of creation, purification, and sustaining life. |
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| Ben Ashton at Arcadia Contemporary gallery |
Women’s Voices Now, a Los Angeles-based non-profit that uses the power of film to drive positive social change that advances the rights of women will be bringing 12 films from 36 filmmakers to present.
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| Venezuelan artist Luis Cobelo (PILAR) will be participating in this year’s DIVERSEartLA section of the LA Art Show with a performance in conjunction with the Art Museum of the Americas. PILAR, a non binary project, follows the artist as PILAR. Cobelo is a photographer who studied philosophy at the University of Zulia, honing the craft between Venezuela and Spain. |
2021 will bring back LA Art Show’s favorite galleries,
including Arcadia Contemporary, Caldwell Snyder Gallery, Simard Bilodeau Contemporary, and
Rebecca Hossack Art Gallery from London for the lineup of Modern + Contemporary.
The art fair will once again have an international presence with the "Pigment Gallery" returning from Spain, "In The Gallery" returning from Denmark, and work from "Gallery KITAI" in Japan.
Citibank is returning with Virtual Gallerist Talks, a series of in-person and live-streaming events and
discussions highlighting some of the LA Art Show’s most popular galleries.
There will be both an in-person presence and a virtual experience, focusing on five selected galleries.
This series gives viewers an in-depth look at the curation of each show, with spirited dialogue about each piece.
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| LA Artshow Producer Kim Martindale and Rita Ora |
Research Hospital® as it leads the way the world understands, treats and defeats childhood cancer and
other life-threatening diseases. In 2021 St. Jude Children’s Research Hospital® remains the beneficiary,
and LA Art show will donate 15% of all ticket proceeds to its life saving mission. LAArtshow.com
Singer-songwriter Rita Ora will be the official host of the 2021 opening night premiere party, kicking off the Los Angeles art season summer edition at the Los Angeles Convention Center, July 29th.
In addition to her chart-topping hits, Ora is known for her work in
both television and film, as well as for her role as UNICEF Ambassador.
