CIRQUE DU SOLEIL AND FLOWER SHOP DEBUT FRAGRANCE IN LA.

 CIRQUE DU SOLEIL AND FLOWER SHOP DEBUT  FRAGRANCE IN LOS ANGELES.
By Karen Ostlund
                                                                       

Los Angeles, Dec.7 2024 – (WestHollywoodToday.blogspot)  Cirque du Soleil Entertainment Group has partnered with Flower Shop Perfumes Co. to launch l’eau de parfum by Cirque du Soleil ®, the artistic entertainment brand’s first fragrance. (www.parfumcirquedusoleil.com) The perfume campaign was shot in Paris by photographer Elizaveta Porodina, with model Alyda Grace, who is dressed in blue on the poster. The campaign captures the essence of Cirque du Soleil's ethos with unparalleled elegance and sophistication.

The debut fragrance from Cirque du Soleil arrived of the brand’s 40th anniversary, celebrating the entertainment of over 405 million people worldwide, and the expansion of the brand beyond the live stage.
L’eau de parfum was launched here in Los Angeles, December 6 2024 during the KOOZA show in Santa Monica.
                                                                          

“Twenty years ago, my father, Ilia Lekach, wanted to create a Cirque du Soleil fragrance, so for us to be able to bring it to life, is an extraordinary honor,” said Isaac Lekach, co-founder and CEO of Flower Shop Perfumes (photo). “We approached the task to find a perfum scent that reflects on the artistry of Cirque du Soleil, launched during the KOOZA show here in LA". www.flower-shop.co

“In our 40th year in business, we are continuing to evolve beyond our live show offerings and tap into additional creative avenues, which is why we are thrilled to announce this fragrance with Flower Shop. Consumers around the globe can now experience the awe found in our iconic shows and share the joy of Cirque du Soleil every day,” said Eleni Planet, Director of Licensing and Collaborations at Cirque du Soleil Entertainment Group.

The glass bottle is crowned with an Art Deco tiered top and a ridged gold stopper featuring a large sun rising above the moon, paying homage to the “circus of the sun.” that com-binds a delicate scent of bergamot, red apple, cotton candy, iris and freesia, buttery popcorn, sandalwood, vanilla bean and caramelized amber.
L’eau de parfum was crafted in partnership with the Swiss fragrance house DSM-Firmenich and its award-winning perfumer Alexis Grugeon, whose creations include those for top brands such as Ralph Lauren, Michael Kors and Amouage as well as celebrities, such as R.E.M. by Ariana Grande, 2021 winner of FiFi Fragrance of the Year-Popular.
                                                                      

KOOZA is a return to the origins of Cirque du Soleil: It combines two circus traditions - acrobatic performance and the art of clowning. The show highlights the physical demands of human performance in all its splendor and fragility, presented in bold slapstick humor.
It tells the story of The Innocent, a melancholy loner in search of his place in the world. The Innocent's journey brings him into contact with comic characters such as the King, the Trickster and the Obnoxious Tourist and his Bad Dog.

                                                                             

Karen Ostlund at KOOZA to report on L’eau de parfum launch.

Cirque du Soleil Entertainment Group celebrates 40 years of entertainment, and illuminating the world through art and creativity. Since its creation in 1984, more than 405 million people have been inspired on 6 continents and 86 countries. The Canadian company  employs more than 4000 employees, including 1200 artists from 80 different nationalities. For more information about Cirque du Soleil Entertainment Group, visit cirquedusoleil.com