2nd Annual WestEdge Design Fair returns to LA, October 16-19th

By Karen Ostlund             Stroll down for WestEdge Design Fair's hourly schedule

Images of Interior Design stars by WestEdge Design Fair

After a successful debut last fall, WestEdge Design Fair
returns to the Barker Hangar for its second edition October 16-19th, 2014.

The West Coast Premier Design Event is set to attract influential design community
with curated selection of leading brands, special events, sales, panels and workshops.

 This four-day event will cater to the trade, press and public featuring over 150 exhibiting brands and activations.

Attendees will find design inspiration and be able to shop from the best in furniture, lighting, kitchen, bath, outdoor furnishings and other products for the home. The fair offers a full design experience, complete with custom installations, a series of special events, discussions, panels, and workshops.

 WestEdge’s creative presentation and full calendar of programming is bringing much enthusiasm from the design community, participating brands and design aficionados. “WestEdge is unlike any other show. It provides a fresh focus on showcasing a fair of curated brands and lifestyle activations that appeal to both the trade and consumer audience.

 "Last year, the talent of the exhibitors, designers and architects impressed me. We are thrilled to be participating again,” said Bret Englander, Co-founder of Cerno, a lighting manufacturer and repeat WestEdge exhibiting brand. On Thursday October 16th , WestEdge will celebrate its opening night with a venue-wide cocktail party to benefit Heal the Bay, one of Southern California’s leading environmental nonprofit

organizations. “WestEdge Design Fair celebrates the Southern California lifestyle,” said Ruskin
Hartley, president and CEO of Heal the Bay. “The event is a great fit our organization.                              "We are excited that proceeds from the event will help underwrite our work to keep L.A. beaches clean,
healthy and safe for millions of visitors.”

The evening festivities continue on Friday night, October 17th with a cocktail party to benefit A+D Museum.
Guests will have the chance to network with the global design community and win several prizes,
including a week in Palm Springs during Palm Springs Modernism Week in February.
This special evening supports the A+D Museum mission of celebrating and promoting an awareness of
progressive architecture and design in everyday life.
In addition to evening events Thursday and Friday, WestEdge will host a comprehensive
schedule of panels and workshops throughout all days of the fair in a theater outfitted by Jenn-Air.

The Jenn-Air Master Studio schedule includes Thursday-Friday programs geared for the

design trade and weekend panels targeted toward homeowners and design enthusiasts.

Topics include: Art & Interiors, Color Trends, The Consummate Kitchen, Craftsmanship in the Digital
Age, Rethinking Retail: Does Main Street Matter?, Rock Star Architecture: Creative Design for
Recording Artists, The Bottom Line: How to Build a Cool Project Without Getting into Hot Water,
Innovations in Kitchen & Bath Design, and Decorating for the Entertaining & Holiday Season.

Other fair highlights include cooking and grilling demonstrations, an outdoor lounge, a Color
Consultation Hub presented by Benjamin Moore, an exhibition all about Pacific Coast design
(superPAC) presented by Design Milk, and a group collective of furniture and lighting designers
from New York City.
Media sponsors include Architectural Digest, The Architect’s Newspaper, Angeleno, California
Home + Design, California Homes, Coastal Living, Design Bureau, Design Milk, Dering Hall,
Evolo, The Editor At Large, Form Magazine, Interiors California, Gray Magazine, KCRW,
Landscape Architecture Magazine, Metropolis, Modenus, Ocean Home Magazine, The Los
Angeles Times, theTwentySIX, Retail Observer and The Wall Street Journal.

The Fairmont Miramar Hotel and Bungalows is WestEdge Design Fair’s official hotel partner.
Event sponsors also include Bombay Sapphire, Benjamin Moore, Jenn-Air, Snyder Diamond and
Whole Foods.
WestEdge Design Fair Hours:
Thursday October 16
2-6 PM (Trade and media preview)
6:30-10 PM Opening Night Party to benefit Heal the Bay
  tickets at www.westedgedesignfair.com

Friday October 17- Sunday October 19 Open to the trade and public
Friday October 17-
11 AM-8 PM
5-8 PM Cocktail party to benefit The A+D Museum (separate $40 ticket)

Saturday October 18
11 AM-6 PM
Sunday October 19
11 AM-5 PM
Online advance ticket purchase: $20
(Includes a one-year digital subscription to Architectural Digest, official WestEdge national media
partner)
On-site tickets: $25
All WestEdge Design Fair events take place at The Barker Hangar, Santa Monica, CA.
The Barker Hangar | 3021 Airport Avenue | Santa Monica, California 90405
Parking: $10 cash
www.westedgedesignfair.com           #westedge2014

WestEdge Design Fair's Hourly schedule of Design Panel Discussions, Talks and Workshops, October 16-19, 2014:

THURSDAY, OCTOBER 16

11:00-12:00 PM | More Money, More Profits

Presented by Kimberley Seldon, Kimberley Seldon Design Group

 1:00-2:00 PM | Art & Interiors

Presented by ASID Los Angeles | Moderated by Cindi Burnett, Burnett Design Group

Featuring Marie Chambers, Louis Stern Fine Arts; Peter Mays, Los Angeles Art Association; MaryLinda Moss, Designers Fine Art Resource; and Jack Rutberg, Jack Rutberg Fine Arts

2:30-3:30 PM | Haute Design: The Intersection of Fashion, Trend and Home Decor

Presented by Benjamin Moore

 4:30-5:30 PM | The Consummate Kitchen

Presented by Jenn-Air | Moderated by Mayer Rus, Architectural Digest

Featuring: Steve Brown, Jenn-Air; Oliver M Furth, Oliver Furth Design and Decoration; Melinda Ritz, Melinda Ritz Interiors

FRIDAY, OCTOBER 17

10:00-11:00 AM | Salaries, Fees and Value: Data, Discussion and Direction from Industry Leaders

Presented by the Leaders of Design Council

Featuring: Keith Granet and Meg Touborg

 11:30 AM-12:30 PM | Craftsmanship in the Digital Age

Presented by Dering Hall | Moderated by Steven Gambrel

Featuring: Bernard Brucha, MASHStudios; Paul Priven, Zia Priven; Wendy Schwartz, Cuffhome; and Delta Wright, Curated

 1:00-2:00 PM | How to Get Published

Presented by Coastal Living | Moderated by Antonia van der Meer

Featuring: Sasha Emerson, Sasha Emerson Design

 2:30-3:30 PM | Built to Last: Developing a Brand Legacy in the Design World

Moderated by Kathryn M. Ireland

Featuring: Martyn Lawrence Bullard, Martyn Lawrence Bullard Design; Russ Diamond, Snyder Diamond; Christopher Farr, Christopher Farr; and Thomas Lavin, Thomas Lavin

 4:00-5:00 PM | Rethinking Retail: Does Main Street Matter?

Presented by West Hollywood Design District in partnership with DIEM

Moderated by Frances Anderton, KCRW
Featuring: Jamie Adler, Phyllis Morris; Maria Cicione, Graye; Troy Hanson, WestEdge Design Fair; John Neamonitis, WorkOf; and Todd Nickey, Nickey Kehoe

 5:30-6:30 PM | Why We Hate Work: Is How We Work Working?

Presented by IIDA Southern California

Moderated by Edie Cohen, Interior Design Magazine

Featuring: Liz Burow, HLW; Tiffany English, Ware Malcomb; Michelle Ives Ratkovich, AECOM; and Alan Young, Gensler

SATURDAY, OCTOBER 18

11:30 AM-12:30 PM | Rock Star Architecture: Creative Design for Recording Artists

Presented by FORM | Moderated by Lisa Bingham

Featuring: Joe Ciccarelli, Grammy-winning producer/mixer/engineer; Maureen Droney, Producers & Engineers Wing Sr. Executive Director, NARAS; Peter Grueneisen, FAIA, Nonzero Architecture

 1:00-2:00 PM | The Bottom Line: How to Build a Cool Project Without Getting into Hot Water

Moderated by Susan McFadden, California Homes Magazine

Featuring: William Hefner, Studio William Hefner; Monique Lafia, Lafia/Arvin Interior Design; and Bart Mendel, Stonemark Construction Management

 2:30-3:30 PM | Innovations in Kitchen & Bath Design

Presented by Angeleno Magazine | Moderated by Amanda Friedman

Featuring: Annette English, Annette English and Associate; Laurie Haefele, Haefele Design; Chris Tosdevin, Bulthaup; and Wendy Williams, Snaidero

 4:00-5:00 PM | Design for Hospitality or Home

Presented by Ocean Home Magazine and Fairmont Miramar Hotel & Bungalows | Moderated by Melissa Gillespie

Featuring: Michael Berman, Michael Berman Limited and Lynda Murray, Lynda Murray Interior Design

SUNDAY, OCTOBER 19

11:30 AM-12:30 PM | The Art of Entertaining in California

Presented by California Home + Design | Moderated by Jennifer Mehditash

1:00-2:00 PM | Using Color for Maximum Effect

Featuring: Roderick Shade, Roderick Shade Design

All seating for programming is on a first come first serve basis for seating. The Jenn-Air Master Class Studio is built to seat 150 + guests.

Recap of WestEdge Design Fair:The day after: October 20^th 2014

By Karen Ostlund

Over the four days, nearly 8,500 interior designers, architects, art directors, artists, set decorators, educators, gallery owners, design industry leaders, and enthusiasts converged upon WestEdge Design Fair, a 30% increase over 2013. Attendees were there to network with design industry insiders, see the latest in modern design, listen to panel discussions, and shop from over 100 exhibiting brands.  “WestEdge once again delivered an exciting LA-based event featuring great modern design from around the globe in a variety of product categories,” noted Jaime Derringer, founder of Design Milk.

Fair highlights included cooking and grilling demonstrations, and an outdoor lounge designed and furnished by Lotus Home and CafeBellas. SuperPAC, an exhibition presented by Design Milk showcased product designers from throughout the North American Pacific Coast, while the BOTART art exhibition featured 14 leading artists’ work in wine barrel art.  Friday ended with an on-site cocktail party benefiting the A+D Museum.

In addition, Jenn-Air sponsored the Master Class Studio, offering guests the opportunity to hear from noted design experts, architects and industry leaders who shared their knowledge and insight at 15+ panel discussions and seminars. The Jenn-Air Master Class Studio offered Thursday-Friday programs for the design trade, while the weekend panels catered to the homeowner audience. Art & Interiors,

The Consummate Kitchen, Craftsmanship in the Digital Age, The Art of Entertaining in California, and Using Color for Maximum Effect were just a few of the topics which rounded out the diverse program offerings.

Los Angeles-based interior designer and decorating expert Kathryn M. Ireland served on this year’s host committee, participated in seminars and debuted as an exhibitor.  She commented, “Great brands, great show. Congratulations to the 2nd WestEdge!”

“We could not be more pleased with the high-quality, inspiring installations presented by our exhibitors and sponsors”, stated WestEdge Design Fair co-founder, Troy Hanson. “We’re thrilled with the level of enthusiasm and engagement by the west coast design community and are grateful for the continued support shown in 2014 as we continue to build the event,” added WestEdge Design Fair co-founder, Megan Reilly.

Plans are already underway for the next edition of WestEdge Design Fair taking place October 22-25, 2015.

For more information, visit www.westedgedesignfair.com