The Re-Launch of Line 204 Studios in Hollywood

 By Karen Ostlund in Hollywood, CA
Photos by Guest of a Guest Photography

Past Friday, June 19th, Line 204 was hosting a studio re-launch event at its main stage location at 1043 Seward St., Los Angeles, CA 90038 

Sira and Alton Butler at Line 204 Studios Re-Opening Part

 CEO and founder Alton Butler, Line 204 (www.line204.com) was pleased to announce the recent completion of a million+ dollar update to their Hollywood West and East sound stages. Line 204's redesigned complex offers two blackout stages totaling near 14,000 sq. ft. of central Hollywood stage space and 5000 sq. ft. of production office rentals.

Line 204 Studios Ballroom

"After 17 years in business, we can't help but celebrate our new direction. A brand new Hollywood campus for 204's studio and production business, plans to expand our Event business to a 114,000 sq. ft. warehouse topped off with California's new tax incentives, it seems the sky's the limit for us."

said Butler.

Line 204 outdoor  patio at opening

The tone of the redesign begins with the company's bold and simplified new logo to a new era for the brand with a tagline that reads: Specialty Film & Event Rentals smothered in Southern Hospitality. The design is a balance between modern and bold with southern flare.

DJ Whitney Fierce at the opening evening

The exterior design, started with the building's smooth coat and color change meant to tie the property with Line 204's new 24,000 sq. ft. state-of-the-art production headquarters are being built across the street at 1034 Seward Street Los Angeles, CA, and slated to open September 2015. Hard-hat tours will be conducted to view the new structure, which will comprise of 24,000 sq ft. and feature 204 Skyline, a  8,000 sq ft. of rooftop and shooting space with unobstructed views of Hollywood.

Attendees at Line 204 Opening presentation of Studios

• A new front entrance and lobby flaunts branding and reclaimed wood details and lighting
• West and East stages went from white to black insul-quilt sound proofing
• Latest wireless technology and significantly increased internet bandwidth to ensure reliable and speedy access.
• Installation of energy efficient "silent" air conditioning, allowing continued air during shooting
• Iconic black and white photography of legendary film stars throughout facility
• Brand new VIP "Corral Room" with lounge area and an 80 SF conference table that seats 14+ - for table reads, large meetings, wrap parties and more
• New production lounge, featuring stunning reclaimed wood wall, modern cocktail rounds and mid-century couches
• New exterior gates and building's smooth coat appearance

Line 204, started off as a humble garage-based production rental business has since turned into one of Hollywood's industry leaders for all lines of production, including stages, production supplies, specialty event & lighting rentals and expendables. Throughout the years they have managed to maintain an upstanding industry-wide reputation by serving up clean, modern equipment, "smothered in genuine southern hospitality."

Jess Poznik, Jonathan Bossle, and Johnny Heinen at Line 204 Studios Re-Opening Party