Thursday, August 29, 2013

2nd Annual "Voyages Into the Unusual" - Hendrick's Gin Launch in LA & upcoming tour dates

Los Angeles, CA (West Hollywood Today) 

Photos & facts by Karen Ostlund

 2nd Annual "Voyages Into the Unusual"-  Hendrick’s Gin Launch in LA - upcoming tour dates & Hendrick’s  cocktail recipes.
At Carondelet House in LA The “Night of the Iguana”
“Small-batch gin hand-crafted in Scotland, with an infusion of cucumber and rose petals”

 The undeniably peculiar Hendrick's Gin is already on tour for its second annual "Voyages Into the Unusual" event series, which features a wide variety cast of characters, delectable tipples and curious enjoyments.

The Voyages tour kicked off in Houston on May 21, and moved to Austin, May 29th and reached Los Angeles August 20-21st) at Carondelet  House, located  at 627 S. Carondelet street.


 In three weeks the tour will continue to Chicago, IL (Sept. 18-19), then Boston, MA (Oct. 7) and it will conclude in Philadelphia, PA (Oct. 23).
The eclectic band, “White Ghost Shivers”.

 "Voyages Into The Unusual"  gives the curious and cavalier the opportunity to interact with the world as Hendrick's sees it, while allowing guests to try specially-crafted Hendrick's cocktails.

The unique setting in each city is transformed into a highly unusual Shoppe of Curiosities outfitted with a grand Explorer's Lounge and a full-scale Apothecary Shop.


The 11 botanicals of Hendrick’s Gin: lemon, orange peel, orris root, chamomile,
 juniper, caraway, yarrow, cubeb berry, elder flower, angelica root and coriander.
“Night of the Iguana”: 
1 ½ parts Hendrick’s Gin
1 part celery juice
½ part fresh lemon
½ part simple syrup
1 cucumber wheel
ground sea salt
ground cubeb berry

Guests are entertained all night as they voyage into the unusual with a cast of characters including: a botanist that demystified the eleven botanicals found within the Hendrick's bottle, a chemist that takes guests into the Apothecary Shop, and live music  throughout the night by the eclectic band, “White Ghost Shivers”.


"Traveling Punch" tasting under the skirt
“Traveler’s Testament”:                                          
1 ½ parts Hendrick’s Gin
¾ parts Rooibos tea
¾ parts raspberry syrup
1 tbsp toasted coconut
1 part cold sparkling water

The eleven botanicals of Hendrick’s Gin are: lemon, orange peel, orris root, chamomile, juniper, caraway, yarrow, cubeb berry, elder flower, angelica root and coriander, which blend together  to a chorus of flavors.

The botanic function is to set the stage for a duet of infusions mixed with rose petal and cucumber.

 An array of tipples are served, from the signature Hendrick's & Tonic to more complex creations such as the "Traveling Punch," which will be modified to reflect the best local and seasonal ingredients each city has to offer.

“Traveling Punch”:                                     
The Hendrick's beast inside the cage hand you a
 "Traveler's Testament" when you buzz the chain
1 part Hendrick’s Gin                                     
¼ part of crème de mure
¾ parts of fresh lemon juice
1 part blackberry sage tea
1 dash Peychaud’s bitters
¼ part simple syrup
1 part chilled soda water
1 ice block, 1 sage leaf, 1 blackberry
& 1 lemon wheel

"Hendrick's is not for everyone. It attracts genuine free-thinkers and those who gravitate to the odd and exquisite," said Joanne Birkitt, Hendrick's Gin Senior Brand Manager. "We truly are inspired by imagination and that is demonstrated in every aspect of 'Voyages Into The Unusual”.

The hand inside the wall delivers a Hendrick's Gin & tonic,
but may also catch you, if you stand too close.
About Hendrick's Gin and William Grant & Sons:
Hendrick's is the most unusual gin that has taken the world by storm since it was first introduced, thanks to its unique flavor -  a  blend of eleven botanicals, as well as the signature infusions of cucumber and rose petals.

The gin was hand crafted in Scotland in miniscule batches by William Grant & Sons.

Hendrick's uses a marriage of spirits from a Carter-Head and Copper Pot Still, a combination that produces a divinely smooth gin that has both the required character and balance of subtle flavors. 
The talking rose

Since Hendrick's was first introduced to America over 10 years ago, it has gained widespread acclaim and received numerous awards, including a Double Gold medal at the 2012 San Francisco International Spirits Competition; 'Gin of the Year' at the Food and Wine Magazine Awards; voted 'World's Best Gin' by the Wall Street Journal and named "Distiller of the Year" at the 2010 Wine Enthusiast Awards.


William Grant & Sons, Ltd. is an independent family-owned distiller headquartered in the United Kingdom and founded by William Grant in 1887.

Today, the super premium spirits company is run by the fifth generation of his family and distils some of the world's leading brands of Scotch whisky, including the world's most awarded single malt Glenfiddich®, The Balvenie® range of handcrafted single malts and the world's largest family-owned blended Scotch Grant's® as well as other iconic spirits brands such as Hendrick's® Gin, Sailor Jerry® Rum, Tullamore Dew Irish Whiskey and Milagro® Tequila.
The company's portfolio in the USA also boasts Stolichnaya Vodka, Hudson Whiskey, Clan MacGregor, Reyka Vodka, Solerno Blood Orange Liqueur, Lillet, Montelobos Mezcal, Gibson's Finest, Monkey Shoulder, Art In The Age, The Knot and BOLS cordials.


No comments:

Post a Comment