Tuesday, November 10, 2015

Recap of LA's 3rd Annual WestEdge Design Fair

Upcoming event in West Hollywood, November 13:
West Hollywood District combined designers showroom at WestEdge design fair

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  At 3rd Annual WestEdge Design Fair attendees enjoyed highlighted features, such as the Volvo ride-and-drive, Jenn-Air Master Class Studio panels, designer Chad McPhail's Sunbrella Lounge, the festive Opening Night Party, the West Hollywood Design District exhibition and auctioned, reimagined beach chairs.
Santa Monica, CA 
By Karen Ostlund
 The third annual WestEdge Design Fair brought a wealth of design talent to the Barker Hangar in Santa Monica this October 22-25, 2015. The fair opened Thursday with a Media Preview sponsored by Sunbrella and Architectural Digest, followed by the Opening Night Party, which welcomed 1,300 guests who came to celebrate design and support the evening’s beneficiary, the A + D Museum of Los Angeles. The festive evening, sponsored by Asahi Beer, Bang & Olufsen, Laurel at Sunset, Olsen Visual, and Tito’s Handmade Vodka, included a silent auction of more than a dozen reinvented beach chairs from notable L.A.-based design and architecture firms, and featured KCRW DJ Raul Campos.
At WestEdge, West Hollywood Design District booth

 Throughout the weekend, WestEdge featured more than 150 exhibiting brands that showcased new designs and products to more than 9,600 attendees. 
Show-goers included interior designers, set decorators, architects, educators, art directors, speakers, members of the general public and media, among others. In addition to riveting displays of design and art, a multitude of panel discussions, geared to both the trade and consumer, took place in the Jenn-Air Master Class Studio. Jenn-Air sponsored an educational series of 15+ talks, which featured an illustrious group of industry leaders in design.
“WestEdge is the most inspiring and important trade show we have here in Los Angeles. It brings together new, luxurious, and important designers, artists, independent and local manufacturers and visionaries. WestEdge is where you will get up close and personal with key trendsetters and innovators making a difference in the world of design,” said Laura Schwartz-Muller, Allied ASID, CEO+Founder of FOUR POINT Design+Construction Inc. and ASID L.A. President 2015-16.

Baker showroom design by Mark Cutler

Bogart International Barrel art design

 Exhibitor Anna Pavao Zinn of blankblank agreed. “We are so grateful for the wonderful attention we received at WestEdge. It was a tremendous show and we're so happy to have met so many wonderful design enthusiasts who stopped by our booth to ask about our sustainable, California-made furniture, lighting, and art,” she said.

WestEdge highlights included the new and highly successful MADE:MODERN section, showcasing more than 40 independent designers and artists, as well as the Volvo Automotive Pavilion, featuring ride-and-drives where attendees could experience the all-new XC90 and S60. The Volvo Lounge, designed by DISC Interiors in partnership with Architectural Digest, allowed attendees to relax and enjoy Scandinavian design with furnishings from Carl Hansen & Son. 
New Volvo model XC 90 on display on convention floor
 The Sunbrella Perspective Los Angeles Lounge served as the show’s central lounge and bar, with luxurious vignettes outfitted by five talented design teams. Attendees also enjoyed a modern-day Speakeasy Lounge sponsored by the Set Decorators Society of America and Robb Report Home & Style
The show’s outdoor lounge, presented by The Wall Street Journal, Tidelli Outdoor Furnishings, Sticks and Stones Furniture, Modfire, Caliber Appliances, and Southwest Greens, offered a cool respite for guests to enjoy the California sunshine. In addition, a number of exhibitions as well as interactive special events took place throughout the weekend.
Vita Nova marble and mosaic
 “WestEdge is all about bringing people together to experience the best in class within the home furnishings industry,” said the event’s co-founder Megan Reilly. “We’re pleased to expand this platform for design and encouraged by the enthusiastic response from both exhibitors and attendees this year.”
The 2015 Sponsors included Jenn-Air, LeMeridien Delfina Santa Monica Hotel, Snyder Diamond, Sunbrella, Volvo, and Wallpaperdirect. The 2015 Charity Partner was the Architecture and Design Museum: Los Angeles. The 2015 Industry Partners included AIA LA, ASID L.A., ASLA, BotArt, IIDA, The Leaders of Design Council, Modernism Week, West Hollywood Design District, the Pacific Design Center, and Wanted Design. 

Click here: 2015 Media Partners  the full list.
For more information on the highly anticipated next edition of WestEdge Design Fair, visit

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