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Tuesday, October 11, 2016

WestEdge Design Fair returns to LA November 3-6 2016

By Karen Ostlund

WESTEDGE DESIGN FAIR WILL SHOWCASE THE BEST IN CALIFORNIA AND INTERNATIONAL FURNITURE DESIGN FROM WEST HOLLYWOOD LCDQ
November 3-6, 2016
www.westedgedesignfair.com
This November 3-6, WestEdge Design Fair returns once again to The Barker Hangar in Santa Monica, and bringing the best of designers,manufacturers and makers from across the nation and the world.
For three days, attendees will have an opportunity to shop from 150 exhibiting brands and products for the home, ranging from furniture and lighting, to kitchen and bath lines.
Anticipated to be the largest show to date, this year’s fair will showcase high-end international
manufacturers like never before. As Los Angeles continues to be recognized as an increasingly
important global hub for design and culture,
WestEdge is presenting one of the most sophisticated designs hailing from Italy, New Zealand, Sweden, Switzerland, Brazil, Canada, Japan, Germany, and more by brands like David Trubridge, Missoni Home, Minotti, Cappellini, Roche Bobois, B&B Italia, Tecnogas Superiore, and Tidelli.
Most their showrooms are located in West Hollywood LCDQ district.

WestEdge will also continue to celebrate the best in emerging design talent in its
MADE:MODERN section. This feature area, sponsored in part by Design Milk, highlights more
than 40 cutting-edge independent designers and makers of contemporary furniture and lighting,
including brands blankblank, M. Shively Art + Design, Phloem Studio, MOQU, Zia Priven
and Oso Industries. All items will be available for purchase with makers also accepting custom
orders on-site.
OTHER SHOW HIGHLIGHTS
Opening Night Party to benefit Los Angeles Ronald McDonald House
The show kicks off in style on November 3rd with an Opening Night Party to benefit Los
Angeles Ronald McDonald House. Guests will enjoy a festive evening of shopping the latest in
design, all while enjoying cocktails, fine food and a silent auction. The auction itself celebrates
Los Angeles’ growing bike movement and offers guests the chance to bid on 20+ unique
Schwinn Bicycles, each stylized by a different design personality or brand. Schwinn Bicycles
has teamed up with design teams from Pinterest, as well as designers Kelly Edwards of
HGTV, Gaurav Nanda of BEND, Estee Stanley and Brigette Romanek of Hancock Design,
designer and TV personality Nicole Facciuto, lifestyle maven Amy Devers and set
decorator Peter Gurski, among other taste makers, to offer lucky bidders one-of-a-kind bikes.
Proceeds from the evening will help renovate the 75-room Ronald McDonald House whose
mission is to provide accommodation and support to families of seriously ill children.

DIFFA’s Picnic By Design
In their first West Coast edition, Design Industries Foundation Fighting AIDS (DIFFA)’s Picnic
By Design has invited leading architects and designers, including FORMA International,
FOUR Points Design & Construction, James Hernandez Interior Design, Inc., Nicole
Sassaman, Mindy Matouk, and Nadia Geller Designs, Inc. to create
spectacular, over-the-top picnic baskets and tables that will be displayed at the fair. Each basket
will be available for purchase as part of an online auction to benefit DIFFA’s fight against
HIV/AIDS.
On Saturday, November 5th from 3:00-6:00 p.m., Picnic By Design hosts an
afternoon of delicious food and fine wine in the luxurious WestEdge Outdoor Lounge.

WestEdge Lounge
This year’s interior lounge will feature a collaboration between leading international brands
Missoni Home, Roche Bobois and Bolon, all brought together with an extraordinary structure
designed by Los Angeles’s own Matt Gagnon Studio. Standing 16’ tall and covering more than
800 square feet, the structure will utilize 7,500 pieces of Alder wood that are assembled by
hand, piece by piece.

Culinary Highlights
Culinary Pavilion- New for 2016
WestEdge is pleased to expand the culinary stage programming with an official Culinary
Pavilion sponsored by Fisher & Paykel. This space will host a full schedule of daily
demonstrations and tastings, offering guests the chance to engage with luminary chefs and
experience cuisine from several of Los Angeles’ hottest restaurants.

Grilling Demonstrations
The WestEdge Outdoor Lounge will be outfitted with luxury grilling brands, including DCS,
Alfresco, and Wildwood Ovens. Each brand will put their products to good use throughout the
weekend with demonstrations and samplings, including an official Grilling Showdown
competition on Saturday, November 5th from 12:00-1:00 p.m.

Jenn-Air Master Class Studio Educational Stage
The Jenn-Air Master Class Studio returns as the main educational stage where consumers
and trade alike will have the chance to enjoy a range of informative panel discussions and
seminars featuring leading industry experts. Topics include:
• Lounge-aholics: The Social Life of Furniture in L.A.’s New Public Spaces presented
by The Architect’s Newspaper
• Health and Wellness in Chic and Sophisticated Interiors presented by ASID Los
Angeles
• Form, Function + Connectivity presented by Jenn-Air
• Understanding and Creating Healing Spaces presented by Los Angeles Ronald
McDonald House
• Owning Design: Protecting Originality and Eliminating Knockoffs presented by
Interiors Magazine
• Kitchens Intervention: Designing for Every Culinary Need presented by California
Homes Magazine
• Identifying the Luxury Home Design Consumer of the Future presented by Modern
Luxury Interiors California
• Defining Character: When Your Client Is A Script presented by the Set Decorators
Society of America

2016 WestEdge Design Fair Sponsors include:
Bolon, DCS, Ferguson Bath, Kitchen & Lighting Gallery, Fisher & Paykel, Jenn-Air, Matt
Gagnon Studio, Missoni Home, PEZ Cantina, Roche Bobois, Schwinn Bicycle Company,
Snyder Diamond, Southwest Greens, Tito’s Handmade Vodka, and Wallpaperdirect.
2016 media partners include:
Architectural Digest, The Architect’s Newspaper, California Home + Design, California Homes,
Convo By Design, Design Milk, Dering Hall, Designguide, Fabrik, Evolo, Image People, Interiors
magazine, Gray Magazine, KCRW, Landscape Architecture Magazine, LA Weekly, Luxury
Pools, Metropolis, Modern Luxury Interiors California, Ocean Home Magazine, Orange Coast
magazine, theTwentySIX, The Retail Observer, The Wall Street Journal and VENU.

Show Details
WHAT: WestEdge Design Fair
WHEN: November 3-6, 2016
Thursday, November 3 - Media Preview, 5:30-7:00 p.m.
Thursday, November 3 - Opening Night Party, 7:00-10:00 p.m.
Friday, November 4 - 10:00 a.m.-6:00 p.m.
Saturday, November 5 - 10:00 a.m..-6:00 p.m.
PICNIC BY DESIGN Special Event 3:00-6:00 p.m.
Sunday, November 6 - 10:00 a.m.-5:00 p.m.
WHERE: The Barker Hangar, 3021 Airport Avenue, Santa Monica, CA 90405
Parking: $10 cash
TICKETS:
On-site Admission
$25 general admission
Registration for qualified design trade, design students and press is complimentary prior to
October 24th.
Advance Purchase Tickets
$20 one-day pass
$45 run-of-show pass (includes parking pass)
(Advance purchase includes a one-year digital subscription to Architectural Digest).
Opening Night Party (Benefiting Los Angeles Ronald McDonald House)
Thursday, November 3 - 7:00-10:00 p.m.
$80 early-bird (prior to October 15) or $95 ticket includes cocktails, passed hors d’oeuvres,
silent auction, all-access pass to WestEdge and a one-year digital subscription to Architectural
Digest.
About WestEdge Design Fair (www.westedgedesignfair.com)
WestEdge is a three-day event that offers the best in modern design, all in an environment
designed to engage, entertain and inspire. The fair offers the opportunity to shop from premium
home furnishings brands-many new to the West Coast and meet the designers behind
thousands of inspiring products. In addition, attendees gain insight from leading names in the
design industry with a full series of educational programs and special events.
Follow WestEdge on Instagram at instagram.com/westedgedesign, Facebook at
facebook.com/WestEdgeDesignFair and on Twitter at twitter.com/westedgedesign.

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