Wednesday, March 15, 2017

Natural Food Expo Predicts Trends For Natural, Organic & Healthy Products

By Karen Ostlund

Prediction of the Macro Trends for Natural, Organic and Healthy Products

(March 15, 2017, Los Angeles, CA) The 37th annual Natural Products Expo West & Engredea, the world's largest natural, organic and healthy products event, experienced another record-setting year playing host to more than 80,000 attendees including industry pioneers and a new generation of innovators shaping the future of healthy products. The show, produced by New Hope Network, was held March 9-13 2017 at the Anaheim Convention Center and brought together 3,100 exhibiting companies, including more than 500 first-time exhibitors.

“We love the energy and excitement at Natural Products Expo West. This is the perfect event to launch a product because the key decision makers are in the same place. We’ve secured several placements for our new Sticky Rice Chips this week and are thrilled about the momentum coming out of the show,” said Vincent Kitirattragarn, Founder and CEO of Dang Foods.
New Hope Network again expanded the event’s footprint to encompass the entire Anaheim Convention Center campus expanding exhibits into the Anaheim Marriott Hotel for the first time. Producers look forward to hosting exhibits in the newly expanded North Hall at the 2018 event.
“Each year, longtime attendees band together with first-timers to push the natural products industry to new heights. We quickly see its impact as groundbreaking new healthy products show up on store shelves across the country.” said Adam Andersen, Managing Director, New Hope Network.    
Natural Products Expo West & Engredea is the preeminent show for spotting trends in the food and CPG industry. The content and research team at New Hope Network tracked the following macro forces and consumer trends this year: 1) An Erosion of Trust, 2) A Climate of Change, 3) Prioritizing Health, and 4) Consciousness Rising.
Examples of related trends and exciting new products that support each trend visit the online gallery at
SeaSnax Chomperz
 The official Natural Products Expo West “Best of West: Press Award” went to SeaSnax for their SeaSnax Chomperz. Runners-up included Good Karma Foods and The Happy Egg Co.
The winner of Natural Products Business School’s Pitch Slam was LoveTheWild.
The Happy Egg Co. free range eggs

 A full list of the winners of the 2017 Natural Products Expo West & Engredea NEXTY Awards, representing what tomorrow's healthy living landscape will look like can be found online:
The winner of Natural Products Business School’s Pitch Slam was LoveTheWild.
 These 27 products grabbed the spotlight at Natural Products Expo West 2017 by being newly minted NEXTY Award winners.
One product in each of 21 categories was awarded on Saturday, March 11, at Natural Products Expo West right at the winners’ booths on the show floor. These winners were decided in a two-tier judging process that took place at New Hope Network in the months prior to Expo West, with the help of a panel of natural products industry judges. In addition to those winners, six products won coveted NEXTY Editors’ Choice awards, which were products that stood out to New Hope editors and trend researchers at the show.
Good Karma Flaxmilk

The Editors’ Choice winners were chosen and awarded on Sunday, March 12, 2017. Read more about the full NEXTY process here, and learn more about all of the companies that participated in these NEXTY Awards  and see their winning product labels here.
They are recognized for their innovation, inspiration and integrity.

The conference featured a education program including keynote presentations by Denise Morrison, President and CEO of Campbell Soup Company and Doug Rauch, Founder and President of Daily Table and former President of Trader Joe’s. This year, Expo West & Engredea introduced the inaugural Climate Day event, hosted by New Hope Network and the Climate Collaborative, an initiative of leading organizations, brands, and retailers to raise our game in addressing climate change. Climate Day featured a keynote address by environmentalist and entrepreneur Paul Hawken, author of seven books including four New York Times bestsellers.
Natural Products Expo East will take place at the Baltimore Convention Center September 13-16, 2017. New Hope Network will also host the third annual Esca Bona conference October 16-18, 2017 in Austin, TX. Esca Bona gathers together leaders in the industry to discuss how to shape a new path to create a good food future. For more details visit
Natural Food Expo West will return to Anaheim Convention Center, March 7-11 2018.

Follow @NatProdExpo and #ExpoWest on Twitter and Instagram or visit

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