Tuesday, October 17, 2017

Los Angeles' WestEdge Design Fair Returns Oct.19-22, 2017

By Karen Ostlund
Stroll down for full schedule, October 19-22

(October 17, 2017) WestEdge Design Fair, the West Coast’s premier contemporary design fair, featuring a highly-curated selection of domestic and international manufacturers and independent designers and makers, will return to Barker Hanger in Santa Monica, October 19-22nd 2017.
Opening Night Party on Thursday, October 19 from 7-10 PM will be held with sponsorship in part by: Citi, Resource Furniture, Pacific Sales Kitchen & Home, Samsonite and Samsung - to benefit Los Angeles Ronald McDonald House.
WestEdge Design Fair Floor 2016

In partnership with Samsonite, the worldwide leader in travel luggage and accessories, 24 street artists working across the country from Los Angeles to New York will create one-of-a-kind, custom luggage pieces highlighting ‘The Art of Travel’. A. Moret, Founder of Installation Magazine, the digital contemporary art publication, has curated this unique and imaginative exhibit. 

“We are honored to partner with Los Angeles Ronald McDonald House for the second year,” said Megan Reilly, co-founder of WestEdge Design Fair. “One of the best ways to experience LA’s diverse and vibrant art landscape is by driving around the city and viewing its extraordinary urban artwork. We’re pleased to be able to celebrate these street-artists and their work at WestEdge 2017.” 
Megan Reilly and Troy Hansen at WestEdge Opening 2016

‘When WestEdge approached us with the idea of using our luggage as a blank canvas for artists, we jumped at the chance to participate,” said Stephanie Goldman, Sr. Direction Brand Communications, Samsonite. “We’re excited to see what the artists produce and are proud to partner with such a great organization.” 

Melissa Malone, Director of Development for Los Angeles Ronald McDonald House. “We are
excited to work with these street artists whose creativity is beyond amazing and we are thankful for their willingness to donate their time and talent.”
In addition to bidding on the custom luggage art pieces, attendees will have the opportunity to preview and shop from hundreds of premium design and home furnishings brands in advance of the opening on Friday, October 20.
“The Opening Night Party is a must-attend event for anyone who is interested in the art and design community in Los Angeles,” said Troy Hanson, co-founder of the WestEdge Design Fair. “Not only can you get a sneak-peek of the weekend’s events, but you get to meet top architects, designers and design and art tastemakers in one of the best venues in Los Angeles.” 
West Hollywood Design District Chair booth at WestEdge 2016
 Following the Opening Night Party, all luggage pieces will remain on public display throughout the remainder of the WestEdge Design Fair (October 20 22). Participating artists include:
Adam Dare (Los Angeles) Andre Miripolsky (Los Angeles) Bisco Smith (Brooklyn) Brayden Bugazzi (Los Angeles) Charlie Edmiston (Los Angeles) Chase Lock (Los Angeles) Collin Salazar (Los Angeles) Hektad (Los Angeles)
Jimmy Pierce (Los Angeles) Josh Webb (Los Angeles)
Jules Muck (Los Angeles) Karen Bystedt (Los Angeles)
Made of Hagop (Los Angeles)

 Matthew Laurence Knott (Laguna Beach, CA) Max Neutra (Santa Fe, NM)
Miki Yokoyama (Los Angeles)
Morley (Los Angeles)
Ricky Watts (San Francisco)
Ruben Rojas (Los Angeles)
Ser@LA (Los Angeles)
The Producer BDB (Los Angeles)
Thomas Schoos (Los Angeles)
Tonia Calderon (Los Angeles)
Yelena York (Los Angeles) 
WestEdge Design Fair Panels
 For the full schedule of programming events, see below:
California Home + Design’s Editorial Director, Lindsey Shook, will explore a range of topics with leaders of the LA design community including:
2:00-3:00 PM: The Art of Investing in your Real Estate
o Featuring: Barclay Butera of Barclay Butera Interiors and Steven Cooper of Cooper Pacific
3:15-4:15 PM: The Healthy Home
o Featuring: Leslie Delli-Venneri, WELL Certified, ASID Sustainability Committee Member,
Victoria + Albert Baths, Barry Cik, Technical Director, Founder & CEO of Naturepedic Organic
Mattress Gallery and Moty Ginsberg, CEO at Treeium Eco-Remodeling 4:30-5:30 PM: Made Local: Los Angeles
o Featuring: Alex Segal and Riley Rea of Croft House, Jamie Davis of Portola Paints. Meyghan Hill of Whorehaus Studio, Uri Davillier of Neptune Glassworks
5:30-7:00 PM: Rose Reception 

Curated by Frances Anderton and Mallery Roberts Morgan, and presented in partnership with Architectural Digest, LALA Magazine and the West Hollywood Design District, this symposium explores the theme ‘Everything is Disrupted’. Retail is being automated; political leadership is chaotic; and the Los Angeles skyline is transforming before our eyes. Every which way, we are in a state of massive change. Today’s thought leaders discuss the challenges and the opportunities. Topics include:
  •   10:30-11:30 AM - Shaky Ground: The Shifting Cityscape of Los Angeles o Moderatedby:FrancesAnderton,KCRW;Featuring:MichaelMaltzan
  •   11:45-12:45 AM - The Great Retail Revolution
    o Moderatedby:MalleryRobertsMorgan,ADFranceandLALAMagazine
    Featuring: Rose Apodaca, A+R; David Fishbein and Joseph Miller, Runyon Group; and Anna
    Brockway, Chairish and DECASO
  •   1:45 -2:45 PM - The Green Rush: Is High Design Taking The Edge Off Marijuana?
    o Moderatedby:MayerRus,ArchitecturalDigest
    Featuring: Alex Halperin,
    Weedweek and L.A. Weekly; and Megan Stone, The High Road Design Studio
  •   3:00-4:00 PM - Hot Wheels: The Transportation Revolution o Moderatedby:FrancesAnderton,KCRW
    Featuring: Ashley Z. Hand, LA CoMotion; Francie Stefan, City of Santa Monica; and Daniel
    Sturges, College for Creative Studies (Detroit Michigan)
  •   4:15-5:00 PM - Riding the Wave Tools For Managing Disruption
    o Moderatedby:MalleryRobertsMorgan,ADFranceandLALAMagazine Featuring: Suze Yalof Schwartz, Unplug Meditation
  •   5:00-6:00 PM - DIEM Closing Champagne Reception SATURDAY, OCTOBER 21
10:30-11:30 AM - Let There Be Light: How Lighting Accentuates Design
o Moderated by: Laura Eckstein Jones, Modern Luxury Interiors California and Angeleno
Featuring: Barclay Butera, Barclay Butera Interiors; Kelli Ellis, Kelli Ellis Interior Design; Stefanie
Stroud, Ferguson Enterprises and Erin Valencich, Erinn V. Design Group 12:30-1:30 PM - Art in Design
o Moderated by: Erika Heet, Interiors magazine
Featuring: Maria Cicione of
Graye; architect and designer Gulla Jonsdottir; artist Nicole Landau and art consultant and gallery owner Wendy Posner
2:00-3:00 PM - Behind The Design The Art of Silent Story-telling: a Set Decorator’s Collaboration
o Moderated by: Juan Morales, Emmy Magazine
Featuring: Beverly Hadley; Jason Howard; Jan Pascal; Ken Sharp; and Ann Shea
3:30-4:30 PM - Maximizing Your Outdoor Living Space o Moderated by: Melissa Goldstein, Sunset
Featuring: Regan Baker, Regan Baker Design; and Leslie L. Hunt; Leslie L. Hunt Interior Design 5:00-6:00 PM The Future of Home Entertainment
o Moderated by: Shawn Barrett, Founder, Image People and Creator of Kinetic Lounge Featuring: Tony Christopher, CEO & Founder, Landmark Entertainment Group; Harry Evry, Head of Education, VR/AR Association; Justin Massion, Founder, JAM Studios/Virtuos3D; Thomas Schoos, Schoos Design; and Jeff Tillis, CEO/President, NeurAlive 

10:30-11:30 AM - From Ordinary to Extraordinary: Ten Do’s and Don’ts for a Remarkable Renovation
o Moderated by Josh Cooperman, Convo by Design
Featuring: Brian Biglin, President, Biglin Architectural Group; Mike Grosswendt, President, All Coast Construction; James Magni, Principal, Magni Kalman Design; Bart Mendel, President, Stonemark Construction Management; and Laurie Haefele, Owner/Principal, Haefele Design
12:30-1:30 PM - Green Design: Smart Tools to Live Well and Wisely sponsored by Nest
o Featuring: Robert Fortunato, Green Idea House; Nerin Kadribegovic, Lehrer Architects LA; and Mike Soucie, Nest
2:30-3:30 PM - How To Foster Your Future: From Basquiat To Barcaloungers, Where Should Millennials Invest?
o Featuring:CesarGiraldo,CesarGiraldoDesign;RyanSaghian,RyanSaghian
; Joseph Spierer, Joseph Spierer Architects, Inc.; and Hilary Stevens, Coldwell Banker Global Luxury 

About WestEdge Design Fair
WestEdge is a three-day event that offers the best in modern design, all in an environment designed to engage, entertain and inspire. The fair offers the opportunity to shop from premium home furnishings brands many new to the West Coast and meet the designers behind thousands of inspiring products. In addition, attendees gain insight from leading names in the design industry with a full series of educational programs and special events. For more information visit,
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