Friday, March 27, 2015

Style Fashion Week Opening Reception at Pump Restaurant & Guests

West Hollywood, California
By Karen Ostlund
March 17th, 2015 Style Fashion Week celebrated its 10th season with an opening reception at Pump Restaurant in West Hollywood, hosted by the owner of the restaurant herself, Lisa Vanderpump and husband Ken Todd.        
The night was full of TV celebrities and designers who would be showcasing their collections throughout the week. Lisa Vanderpump describes her setting perfectly, "You enter through the majestic gates, topped with burning flames, you feel immediately transported to a magical garden, perhaps in Tuscany or Provence." The experience that all of the guests received throughout this night was the perfect way to set the tone transitioning into Style Fashion Week as it transpires the level of class, sophistication and just the right amount of sexy that will be showcased throughout the week on and off the runway, and everything surrounding it.        
Photos from top: left, Lisa Vanderpump and Style FW Veronica Kerzner.
2nd photo:Pump owner Ken Todd. 3rd photo: Gretchen Rossi and Joe Simpson. 4th photo:Prive, Starlooks and Glam Squad. 5th photo: Style Fashion Week Team behind the scene.

The series of Style shows continues to be the highlight of Fashion Week with international designers and celebrity attendance and garners millions of impressions from local, national and international media. Since 2009 Style Fashion Week has been premiering world-renowned collection during Los Angeles, New York and Dubai Fashion Week.                                                                                   This season's Style show presented a world-renowned collection of masterpieces crafted by designers, including Nikki Lund, Andre Soriano, Sam Sarpong and Boy London, Ashton Michael, Andrew Christian, CA-RIO-CA, R Michel'le, Coco Johnson, Ophelia Song, Kinsman Swim, Versa Swim, Latrodectus Lingerie, Nancy Vuu, Daiki Shimizu, Antti Asplund, Gaby Wild and K. Nicole, benefiting the American Heart Association.

Style announced their partnership with Nicolas G Perez, an agent with the Covina Valley office of New York Life, a Fortune 100 company that is one of the largest mutual life insurance company in the United States and one of the largest life insurers in the world and the American Heart Association. Prive, Starlooks and Glam Squad were also present as they provided mini makeovers to guests to give them a sense of the experience their products provide as they will be providing hair and makeup for Style throughout the week.

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