Monday, March 23, 2015

Style FW Fall Fashion 2015: The American Heart Association’s GO RED For Women

Style Fashion Week, the Official Fashion Week of Los Angeles Raised Awareness for Heart Disease with a star studded runway & performances at The Reef's (1933 S. Broadway) outdoor tent, March 19th 2015
By Karen Ostlund

Los Angeles, California
Armenian opera singer Mr.X as opening act
The Red Dress Collection showcased at Style Fashion Week this year, and was backed by the first-ever collaboration of leaders in the fight against heart disease in women. 

The American Heart Association’s Go Red For Women movement and the National Heart, Blood and Lung Institute’s (NHLBI) awareness campaign, The Heart Truth—both known for the iconic red dress that symbolizes the fight against the No. 1 killer of women.

“It is a distinct privilege to join with The Heart Truth as co-presenter of the 2015 Red Dress Collection Fashion Show,” said American Heart Association CEO, Nancy Brown.

 “The Heart Truth has played a seminal role in nationwide efforts to raise awareness of heart disease in women, and Go Red For Women is proud to work together toward our shared goal of improving women’s heart health.”

The Red Dress Collection has kicked off Fashion Week since 2003, with celebrities such as Toni Braxton, Jennie Garth and Felicity Huffman taking to the runway. Zac Posen, Badgley Mischka, Nicole Miller, Tadashi Shoji and other top designers have participated over the years.

The dress icon was created by The Heart Truth and has helped Go Red For Women earn international recognition. It’s only fitting that Go Red For Women and The Heart Truth are now presenting the show together.
Janice Dickinson at the runway Go Red For Women

Style Fashion Week Showcased the Celebrity Red Dress Fashion Show benefiting the American Hearts Association For Women in its aim to raise awareness and support the fight against heart disease and stroke. 
The runway show March 19th 2015 featured choreographed dancers and special performances combined with entertainment personalities modeling beautiful red dresses from designers like Pol' Atteu, Walter Mendez, Metal Noir, Quynh Paris, Nancy Wu, Single and more. 
The red gowns were paired with celebrities such as Janice Dickinson (super model) Carmit Bachar (Pussy Cat Dolls) along with her adorable daughter Keala.

Carmit Bachar on the runway Go Red For Women
Designer Pol' Atteu presented a few pieces from his couture collection as finale together with an amazing group of dancers. A choreographed routine was combined with an artistic vocal performance by an Armenian opera singer named Mister X.  Pol' has dressed many celebrities throughout his successful career such as Betty White, Calra Ortiz, Lauren Velez, Dyan Cannon, Shawn King, Katerina Graham, California's Former First Lady and Sharon
Right, designer Pol' Atteu w. dog SnowWhite presenting his couture collection Fall 2015 as finale "Go Red For Women"

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