Spring 2015 Consumer Product Expo: Fashion, Beauty, Health & Tech

Photos & story by Karen Ostlund in Santa Monica, April 29th 2015
"All Products at The Beach" Consumer Product Event

Last April 29, 2015 Consumer Product Events showcased an exclusive group of products for press who are gathering content for their new product pages, entrepreneurial profiles and trend stories at the Loew’s Santa Monica at 1700 Ocean Avenue Santa Monica,CA This media salon connected reporters to curated products and the entrepreneurs who created them.
For more than 25 years, Founder Alyson Dutch of Consumer Product Events has been a product PR launch specialist. She is the author of the PR Handbook for Entrepreneurs and creator of the PR Bootcamp for Entrepreneurs. Dutch is also speaker at the annual Invention & New Product Exposition (INPEX), the International Inventor’s Association, Response!, and a columnist for Inventor’s Digest magazine and a mentor for the Small Business Association’s SCORE program.


 Product showcases included:

Bex adornments for shoes, Comic Con style www.theoriginalbex.com 

Bex – Created by jewelry designer Sonya Ooten, Bex is the ultimate trick for your kicks; a line of punchy famed graphic trademark adornments that lace into your shoes. Bex holds the official licenses from DC Comics of their most legendary marks like Superman’s chest shield, “Pow!, “Kapow!” and Superman curve; The Flash’s thunderbolt; Batman’s wing, Supergirl and Wonder Woman’s breastplate shields. Bex sprang onto the scene in 2014 at Comic Con as the Official Super Hero Show accessory. The line is a collaboration of the sought after designer, Ooten with her husband Chris Frisnina and their kiddos, Lux, 14, Ava, 12 and Beckett, 5.

Blue Diamond natural food products www.bluediamond.com 

Blue Diamond – Given recent news about the drought and almond growing, the world’s largest processor and marketer of almonds will be distributing educational materials about the subject at this Consumer Product Event. Founded in 1910, the 102 year-old cooperative is owned by half of the state's almond growers who produce over 80 percent of the world almond supply. With flavors from Toasted Coconut to Habanero Barbecue, Blue Diamond also offers gluten free snack products, non-dairy milk substitutes, and artisan nut thins.

Dealmoon.com most selling products,up to 50% off

Dealmoon – A secret spot deal aggregator being launched to Americans for the very first time, Dealmoon.com crawls the web and the world for the best deals on high end beauty brands that range from La Mer to GlamGlo, YSL, Clarins, Kate Somerville to Jo Malone. Since 2009, Dealmoon has been the #1 shopping source for Chinese American women with an influence so powerful that the site’s postings have decimated entire stocks from national retailers shelves in 2 days flat. With more than 400 deals served up daily, Dealmoon is set to turn up the volume on American women’s passion for shopping to 11.

Kingston

Kingston Technology – A company recognized by Fortune Magazine as one of the “Best Companies to Work for in America,” with a retail base spanning 6 continents, Kingston Technology’s 5-in-1 Mobile Companion solves every possible connection problem while on the go: a wi-fi hotspot, Ethernet connection, cell phone charger, a memory stick port and an SD memory card slot. Kingston makes products to provide the greatest versatility in memory storage and smart tech devices to make life easier and expand storage capacity. www.kingston.com

Love Shawls creator Shary Shavalian www.loveshawls.com 

Love Shawls - Makes choosing between a scarf and jewelry unnecessary by combining elements of both into one exotic, luxurious, high-end product. With ten shawls displaying eternal symbols from Infinity to charms with Rumi, Loveshawls are scarves adorned by semi precious stones that each have a particular significance. Each Love Shawl purchase benefits homeless, mentally ill and battered women by helping to provide food, housing and supportive services toward achieving a life of self-sufficiency, working with Daybreak, a Los Angeles based program for homeless women.

Lovera skin by Khadidiatou Donatelli Neumann

Lovera- Created by the Senegalese supermodel, Khadidiatou Donatelli Neumann, who has been the photographic muse for YSL, Ungaro, Dolce & Gabbana, Armani, Versace, Louis Vuitton and appeared in Marie Claire, Vanity Fair, Glamour and worked with Neiman Marcus and Nordstrom, Lovera is an exotic women’s wellness supplement. Developed in Switzerland and produced in Germany, Lovera addresses female specific issues symptoms of hormonal imbalance and menopausal symptoms, with maca, damiana, pomegranate, vitamin B12, and other botanical ingredients. Clinically tested in Germany by Dr. Rainer Pawelke, Lovera has been given raving testimonials from women who have used this when no other drug or supplement has worked for them. Khadija’s personal story is incredible and provides a reason why she decided to create a product to help women’s experience passion. www.lovera.com

Simply Necessit Ease Undies

Simply Necessit-Ease- was founded in 2007 by Grace SooHoo who decided never to relive the most embarrassing moment of her life. Simple Necessit-Ease is a line of period panties featuring a slim, waterproof, washable, breathable poly coated fabric concealed between the pantry panels. The insuring and comfy line of functional intimate apparel brand gives back a portion of all sales to Tyler’s Magical Rainbow Foundation for pediatric brain tumor research. www.necessit-ease.com

Slime products, know how to repair a tire in 7 minutes.

Slime - According to a recent Michelin survey, 76% of respondents said they know how to change a tire, but only 42% of that same group could identify the proper first step (loosen the lug nuts). Slime was founded in 1989, in a garage in central California, close to numerous mountain biking trails that created a high demand for “the green slimy stuff” to repair tires. Since then, Slime has grown into a company that exports its products to 36 countries and is the leader in tire sealant and tire repair technology. www.slime.com



The Thirst Project - Created by a 20-something old entrepreneur, Seth Maxwell, along with celebrities such as Jennifer Garner, Ansel Elgort, Connor Franta and Bella Thorne, The Thirst Project introduces American high school and college students to the dirty, life-threatening reality of water for their peers in countries like Africa, South America and Asia. He created the non-profit, to build water wells in 3rd world countries and through the clarifying education, U.S. students support the cause. Amongst his board members are no less than Relativity Media and star of NCIS, Pauley Perrette. Eden Sassoon (daughter of legendary Vidal Sassoon) will be appearing to discuss her #BeautyGivesBack campaign that brings the Thirst Project to Paul Mitchell Schools and hair shows globally. www.thirstproject.org

Unselfish, the book

Unselfish – is a coffee table book debuting purposely on the same release date as Kim Kardashian’s “Selfish” on May 5, 2015. It contains 99 inspiring stories of people putting others before themselves and celebrates acts of kindness and extraordinary sacrifices of regular people and celebrities. According to its Amazon.com review, “Unselfish will re-ignite your faith in humanity and may just inspire you to "love thy
neighbor as thy selfie." Paul Parkinson, the author of Unselfish, believes this project is an important antithesis. Parkinson’s last project was Nowhere Safe, a film about cyber bullying. “We feel there needs to be a counterbalance. This is not a campaign against any individual or group of individuals. It is a campaign to address the growing culture of selfishness.” www.unselfishstories.com

Veestro,vegan, organic, and non-GMO meal delivery service.

Veestro- Founded in 2012 by a brother-sister duo from Costa Rica, Veestro is a vegan, organic, and non-GMO meal delivery service that meets the demand for healthy, delicious food and their fondness for convenience. Joining forces with world-class Bolivian-born gourmet chef, Jose Aramayo in the midst of the vegan health food craze, Veestro offers a 100% plant-based, chef-prepared, ready-to-eat meals delivered right to a customer’s doorstep.
www.veestro.com